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In The Skin Care Photo Gallery, Vicky Hodgson uses humour to subvert the ‘claims’ made by skin care product advertisements. These adverts promote claims that suggest that they help to improve the look of the skin on the face and neck and prevent or reduce the signs of ageing. By ridiculing these ‘claims,’ Hodgson hopes that the comic response her photographs generate will draw attention to this absurd promotion and adherence to a consumeristic beauty and anti-ageing culture.
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