Vicky Hodgson

In The Skin Care Photo Gallery, Vicky Hodgson uses humour to subvert the anti-ageing ‘claims’ made by skin care product advertisements. These adverts promote products for use on the face and neck and ‘claim’ to reduce the appearance of ageing skin because they ‘lighten’, ‘feed’, ‘moisturise’, ‘firm’, ‘lift’, ‘peel’, ‘fill’, ‘plump’ and ‘illuminate’ the skin. By ridiculing these ‘claims,’ Hodgson hopes that the comic response her photographs generate will draw attention to this absurd promotion and adherence to a consumeristic anti-ageing culture.